Alison Mata Real Estate

Alison Mata is a Bend, OR based real estate agent with Harcourts The Garner Group with over 25 years of experience. As a lifelong local from a family of realtors, she holds deep knowledge of the Central Oregon market. Alison’s business has been primarily referral based her entire career. Her work speaks for itself; clients are quick to sing her praise and share her contact info to friends and colleagues.

Scope

We started by defining Alison’s key brand attributes, target audience, and competitors. During our Brand Workshop, we learned that Alison is known for her ability to balance interpersonal skills with technical expertise. Clients see her as expert negotiator and as a warm, friendly guide. This knowledge informed the way we developed her Core Messaging. The updated brand centered her unique ability to wield emotional intelligence, depth of experience, and local knowledge. This laid a strategic foundation for the visual identity and its expression across digital and print.